Saturday, July 14, 2007

NYC (1of5) Wilting expectations at Witchcraft

J the BF decided to tag along with me on a business trip to New York to do some "trend shopping" for his business. We flew in on a Sunday morning to get a full day of tooling around town together before going our separate ways for business purposes. The miracle of the fact the I made it to NYC at all could be subject for another post on a different blog where late-night parties, excess gin, 7am flights and pissed-off boyfriends are germane to the editorial direction. Therefore, I digress . . .

I had read a short post in some foodie or travel mag several months ago extolling the virtues of Witchcraft - a sandwich purveyor in NYC that was taking the town by storm. The picture of their slow-roasted pork sandwich with slaw and fresh sliced jalapeños on ciabatta captivated me and had been on my mind for a long time, so we had to find one of these magic sandwich places post-haste upon arrival in Manhattan.

The closest location to our hotel that we could Google up was in the lobby of an Equinox gym in Soho. Looking at the menu, the fare at Witchcraft seemed to be a bit out of place in a fitness center, but judging from the uber-urbane clientèle and the post-modern industrial chic interior, I figured it all must fit if you are a New Yorker and can get it.

I ordered my long desired pork sandwich and was frankly disappointed. The meat was dry, the jalapeños overpowering and the slaw relatively tasteless. Add to that the over-done chewiness of the bread and I felt more than a bit let down after pining over that image for so long. There is something to be said for overwrought expectations sucking the wind out of a new experience (as well as how a hangover leaves nothing tasting right). Given the circumstances, I can't say I won't make another go at the Witchcraft handiwork next time I'm in NYC, but I won't go in with the high hopes I had originally.

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